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Dublin, Ireland
Hi, I'm Dermot Nolan, and I became a Master of Wine (MW) in 1997, and resigned from the Institute of Masters of Wine in 2023 after being an MW for exactly 26 years. I opened a wine shop in Dún Laoghaire, Ireland, called The Wine Library, which closed in 2018, and this is my personal wine blog. I will do my utmost to be fair and responsible in my posts – please read my Who Pays article in re the ethics of wine trips and writing. I have worked in wine education, retail, and consultancy since 1990. I was a Director of the Institute of Masters of Wine (IMW) from 2008 to 2014 and was also a member of the Events Committee, founder of the Trips Committee, and member of the Governance Committee. Having had problems with potentially libellous comments from unidentifiable posters, I now require that if you post a comment, you must identify yourself properly or it won't be published. Please note that I do not review products or services on request so kindly don't ask. I value my independence and I believe my readers (few that they may be) do so also.

Sunday, May 18, 2014

The Symposium starts…

After a lovely morning exploring the streets and sights of Florence the Symposium started with a tasting of sparkling wines from Trento in the gardens of the Palazzo dei Congressi. Our first full session was about the role of different media in communicating with consumers.

A good discussion followed but I felt afterwards that the topic “Reaching tomorrow’s audiences”, moderated by Sarah Jane Evans MW, was possibly the wrong one. It developed into a discussion about old-fashioned print versus new-fangled social media rather than perhaps the better topic of which medium to use when trying to reach an audience.
The panel was impressive – Alessandro Torcoli, an Italian publisher; Jancis Robinson MW, probably the best known wine journalist in the world; and Daniel Alegre, President of Worldwide Partnerships in Google. All three contributed well, giving a wide range of opinions. Obviously, Daniel’s contribution was the most interesting given that he is far closer to the social-media cutting edge. Some of the ideas he mentioned were of real interest to the audience – for example, he mentioned about the fashion designer Diane von Furstenburg using Google hangouts to talk with ordinary consumers about her new designs.
All in all, it highlighted a number of areas but time is far too limited and I would love to see a more in-depth seminar on this topic combining the wine industry with more people from the digital media world.

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