About Me

My photo
Dublin, Ireland
Hi, I'm a Master of Wine (MW) having passed in 1997. I opened a wine shop in Dún Laoghaire, Ireland, called The Wine Library, which closed in 2018. I am back working in a consultative role with The Wicklow Wine Company but this is my personal wine blog. There should be no conflict of interest between my work with The Wicklow Wine Company and the opinions expressed herein but I will do my utmost to be fair and responsible in my posts – please read my Who Pays article in re the ethics of wine trips and writing. I have worked in wine education, retail, and consultancy since 1990. I was a member of the Council of the Institute of Masters of Wine (IMW) from 2008 to 2014 and was also a member of the Events Committee, founder of the Trips Committee, and member of the Governance Committees. Having had problems with potentially libellous comments from unidentifiable posters, I now require that if you post a comment, you must identify yourself properly or it won't be published. Please note that I do not review products or services on request so kindly don't ask. I value my independence and I believe my readers (few that they may be) do so also.

Thursday, November 16, 2017

Yet more on minimum pricing

Recently a colleague posted a piece on Facebook about how annoyed they were that Lidl was selling a Muscadet for €3.99, down (allegedly) from €7.99, and wondered about the "plonk inside the bottle". However, I noticed at once that this is a wine imported into Ireland by The Wicklow Wine Company and was able to assure her that it is a good wine. But WWC sells the wine for €14.70 so how is it a) selling for €3.99 and b) was it ever €7.99 to begin with?