About Me

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Dublin, Ireland
Hi, I'm a Master of Wine (MW) having passed in 1997. I opened a wine shop in DĂșn Laoghaire, Ireland, called The Wine Library, which closed in 2018, and this is my personal wine blog. I will do my utmost to be fair and responsible in my posts – please read my Who Pays article in re the ethics of wine trips and writing. I have worked in wine education, retail, and consultancy since 1990. I was a Director of the Institute of Masters of Wine (IMW) from 2008 to 2014 and was also a member of the Events Committee, founder of the Trips Committee, and member of the Governance Committee. Having had problems with potentially libellous comments from unidentifiable posters, I now require that if you post a comment, you must identify yourself properly or it won't be published. Please note that I do not review products or services on request so kindly don't ask. I value my independence and I believe my readers (few that they may be) do so also.

Monday, April 30, 2012

Inferences

There is a report in Drinks Business (DB) about a recent survey carried out in the UK in relation to alcohol advertising and a number of conclusions are drawn. Now, the DB article doesn't give us a link to the survey so the methodology is unclear but I am somewhat sceptical about the conclusions. Apparently, "G2 Joshua surveyed 2,000 people [in relation to a proposed ban on alcohol advertising] and discovered that 90% of them would drink the same amount should a ban be introduced." Later, we are told: “Alcohol advertising is already heavily regulated and therefore in reality, as our research indicates, any complete ban on the practice would have minimal effect,” said Bobby Hui, executive planning director at G2 Joshua. Why be sceptical?