A few weeks ago John Wilson wrote a piece for the IrishTimes in relation to the price of wine in Ireland vis-à-vis other countries. In
it, he stated that generally wine in Ireland is more expensive than other
markets and he used Sweden, Canada, Australia, France, Denmark and the UK as comparators.
While it made decent reading I would take issue with a
number of aspects – John failed to take into account economies of scale, different
trade channels as well as not really looking at a simple question – is wine
more or less expensive in Ireland now than ever before?
