Recently a colleague posted a piece on Facebook about how annoyed they were that Lidl was selling a Muscadet for €3.99, down (allegedly) from €7.99, and wondered about the "plonk inside the bottle". However, I noticed at once that this is a wine imported into Ireland by The Wicklow Wine Company and was able to assure her that it is a good wine. But WWC sells the wine for €14.70 so how is it a) selling for €3.99 and b) was it ever €7.99 to begin with?
About Me

- DermotMW
- Dublin, Ireland
- Hi, I'm Dermot Nolan, and I became a Master of Wine (MW) in 1997, and resigned from the Institute of Masters of Wine in 2023 after being an MW for exactly 26 years. I opened a wine shop in DĂșn Laoghaire, Ireland, called The Wine Library, which closed in 2018, and this is my personal wine blog. I will do my utmost to be fair and responsible in my posts – please read my Who Pays article in re the ethics of wine trips and writing. I have worked in wine education, retail, and consultancy since 1990. I was a Director of the Institute of Masters of Wine (IMW) from 2008 to 2014 and was also a member of the Events Committee, founder of the Trips Committee, and member of the Governance Committee. Having had problems with potentially libellous comments from unidentifiable posters, I now require that if you post a comment, you must identify yourself properly or it won't be published. Please note that I do not review products or services on request so kindly don't ask. I value my independence and I believe my readers (few that they may be) do so also.
Showing posts with label minimum pricing. Show all posts
Showing posts with label minimum pricing. Show all posts
Thursday, November 16, 2017
Saturday, June 27, 2015
Exercised about Excise...
The June 2015 issue of Shelflife has an article which claims that "Irish wine consumers pay 624% more excise than their fellow Europeans". Now claims like this are always sensational, especially when used to back up a case - assuming, of course, that the figure is correct. Which it is, isn't it?
Wednesday, September 19, 2012
More minimum pricing news
An article in Decanter states that the Bulgarian Government intends to object to the European Commission (EC) over Scotland's plans to introduce minimum pricing at £0.50 per unit of alcohol. Now, the Scots defence will be that minimum pricing can be demonstrated to have proven positive effects on alcohol-related harms and they believe that will be a sufficient defence.
Sunday, January 8, 2012
Minimum pricing revisited
The Irish Sunday Tines carried a story today claiming that the government is considering introducing a minimum price for alcohol of €0.55 per unit. I don't buy the paper and don't subscribe to the online edition but it was reported on Today FM news today. Consequently I'm not sure if this measure relates only to beers and own-label vodkas, as reported in the news bulletins, or across the board.
Monday, March 14, 2011
Minimum pricing - saviour of the small off-licence?
On Friday last I was in London for an MW course day, in our lovely new offices on Fitzroy Square. One of the questions we discussed was from Paper 4 last year - Is wine a social evil? In the discussion I mentioned that, in my opinion, we are not far from a situation where a Loi Evin style ban on alcohol advertising is likely to be enacted in the UK and Ireland, and where minimum pricing of alcohol is also likely. These ideas usually bring about a fierce response from the drinks industry but it's worth considering whether there are more than just health benefits to these ideas.
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