There was an interesting article in the Scotsman recently about a survey which showed that consumers are bamboozled by wine. In it, we are told that consumers are confused by the wines on offer and are confused by the specialist staff - this is in supermarkets, now. There are a few things about this survey which one might argue with but the really interesting thing is this simple question: why do consumers think they ought to know about wine?
About Me
- DermotMW
- Dublin, Ireland
- Hi, I'm Dermot Nolan, and I became a Master of Wine (MW) in 1997, and resigned from the Institute of Masters of Wine in 2023 after being an MW for exactly 26 years. I opened a wine shop in Dún Laoghaire, Ireland, called The Wine Library, which closed in 2018, and this is my personal wine blog. I will do my utmost to be fair and responsible in my posts – please read my Who Pays article in re the ethics of wine trips and writing. I have worked in wine education, retail, and consultancy since 1990. I was a Director of the Institute of Masters of Wine (IMW) from 2008 to 2014 and was also a member of the Events Committee, founder of the Trips Committee, and member of the Governance Committee. Having had problems with potentially libellous comments from unidentifiable posters, I now require that if you post a comment, you must identify yourself properly or it won't be published. Please note that I do not review products or services on request so kindly don't ask. I value my independence and I believe my readers (few that they may be) do so also.
Showing posts with label consumers. Show all posts
Showing posts with label consumers. Show all posts
Friday, November 26, 2010
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